Transmedia Storytelling: Disney and his kingdom of fairy tales

Disney has created many wonderful fairy tales’ films, like Snow White and the Seven Dwafts(1937),Cinderella(1950),The Little Mermaid(1989) and so on. These films always based on the famous fairy tales of the same name.  In 1937,  Disney  produced  Snow White and the Seven Dwafts which is the first long- animation film in America.

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“In the ideal form of transmedia storytelling, each medium does what it does best –so that a story might be introduced in a film, expanded through television, novels, and comics; its world might be explored through game play or experienced as an amusement park attraction” (2006, p. 96). Based on these famous fairy tales stories, Disney injected fresh vigor to these characters. They are not only the word in the novels or some pictures in the comic books. They can moving, talking and singing. Besides, according to  the plot of the films, the filmmakers created a lot of impressive music. When the audiences  hear the songs, the brilliant plots and the pictures of the films will show in the mind. 

In the last century,  the fairy tales  films always be produced in animation films. But, in recent years, Disney created the live-action movies for these familiarly stories. In 2015,  Cinderella showed and the director made the story more beautiful through the gorgeous clothing and luxuriant sits. The box-office of  Cinderella was totally 543.5 million USD(boxofficemojo, 2015).  And  Beauty and Beasts will  be released in the spring of 2017.

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Written by Muchen Ren

Reference:
Jenkins.H.(2006).Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling. Convergence culture. New York University.p.96.

Box Office Mojo.(2015).Cinderella (2015). Box Office Mojo. Available from http://www.boxofficemojo.com/movies/?id=cinderella2015.htm [Accessed 5 March 2017].

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