Media convergence and Internet television

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According to Jenkins,Convergence is a word that manages to describe techonical, industrial, cultural, and social changes depending on who is speaking and what they think and they are talking about ((Jenkins, 2006, 2). The flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audience, subverted the traditional power relationship between the media producer and the media consumer.

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Internet may be the most improtant concept of meida convergence, which has an influencial and unpredicatble effect on meida worlds. The flow of information is migrating and interacting in the process of media convergence. The information flow changed with the development of technology. Based on the capacity constraint, information flow was always one-to-one in the telephony world. In broadcasting, it was one-to-many, while on the Internet, the nature of information flow is many-to-many. (Jenkins, 2006, 63) Because of the above, Internet television have a chance to achieve a more free and innovative environment. AS a production of media convergence, we can see how the information and power relationship in internet television.

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A typical and successful example of internet television in mainland China, is an Internet originated talk show called Freak Talk (2014). In Freak Talk, we can see flows and migrations in many aspects. From Taiwan to mainland, from traditional media to the Internet and even from former generation to new generation. One of the host who used to be banned by the mainland television is from Taiwan, the supervisor and production team of Freak Talk with rich experience and professional skills are all from CCTV (the only national television network in mainland China, controlled strictly by the Chinese government on both political and ideological dimensions), and more than 90 percent members of the production team are 90s generation who are too young to have chance in traditional media platforms. So, although whether or not media convergence presents more opportunities than challenges to both media producers and consumers, more possibilities have already presented.

Written by  YIHAN XU

Reference:
Henry Jenkins (2008), Convergence Culture: Where Old Media and New Media Collide. New York: New York University Press
https://mconvergence.wordpress.com/about/

 

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