Jenkins ever states “In the ideal form of transmedia storytelling, each medium does what it does best –so that a story might be introduced in a film, expanded through television, novels, and comics; its world might be explored through game play or experienced as an amusement park attraction” to indicate the direct effect of transmedia storytelling on a story. However, the majority of most famous examples of transmedia storytelling which audiences are familiar with come from the west, such as sherlock, batman, and flashman. Actually, in China, there are also many successful transmedia storytelling cases, especially some originated from excellent novels, such as The Journey To The West.
When I comprehend the concept of transmedia storytelling, the first case comes to my mind is The Journey To The West from China. About 500 years ago, in Ming dynasty, this story appeared firstly in one of four Chinese Classics Books, The Journey To The West. From the twentieth century, this story started to be adapted for films by different companies—Shanghai Yingxi Company in 1927，Shaw Brothers (Hong Kong) Limited in 1966，Huayi Brothers Media Group in 2013, and etc.Besides, it was adapted for animations aimed at children in 1999, which cost 6 years to be finished and was the first animation produced by CCTV (China Central Television). Moreover, it has a number of different series of TV shows from 1986, made by Japan, China, and America.
Nevertheless, the way presented this story is always in changing. In the latest animation cinema, Monkey King: Hero Is Back, released in 2015, it is represented with the contemporary technique of 3D and recomposed by the screenwriter, which is distinctive from the original book.
Jenkins.H.(2006).Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling. Convergence culture. New York University.95-135.