The Relocation Of Cinema: Visual Reality

Scholars used to concentrate on the importance of medium for cinema release.So as Francesco Casetti (2015,p19) mentioned,’medium is not only a support or device, it is also a cultural form, and help us to put us in relation to film and others’.However, the emergence of visual reality film may let spectators confront film scenes in reality and weaken the role of medium experience.

Shanghai built a VR film amusement park last year, which was the third VR amusement park all over the world.This new technology makes it possible for spectators to break the restriction of can not move while watching, and help them to possess tactile sensation. Besides, the emergence of VR film created a term of non-screen which is different from other media facades.On the one hand, VR helps spectators to achieve a sense of isolation from the surrounding atmosphere, bringing them a concentration experience which is cell phone screen can not accomplished.On the other hand, it brings an unprecedented comfort of viewing which the tablet screen lacks.Moreover, compared with watching in cinema, VR film may give the narrative initiative back to audiences and let each audience produce its own unique end.

Therefore,’relocation’ is not only a term to refer to the process by which the experience of medium is reactivated and repurposed, but also can be utilized to describe the transformation of audience’s attention from film narrative to the actual movie scene.

Ruiqing Kou

Casseti, F,(2015).Relocation: The Lumière galaxy: seven key words for the cinema to come.New York: Columbia University Press.

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