The Comic Con is based on comics, but from the beginning, it is not only concerned about comic publications, but it has also become an industry which covers film, television, games, toys and other multimedia. But it still maintained the core which is trying to create a platform for fans and producers to communicate and exchange.
Since the first time in 1970, San Diego Comic-Con has changed its venue several times because of the increasing number of exhibitors. According to statistics, the number of participants reached more than one hundred thousand each year. In fact, the tickets are more and more difficult to purchase (Salkowitz, 2012).
Some people may ask: what is the future of Comic-Con? Is it processes unlimited development potential? The answer is “unlikely”. In fact, the development of recent Comic-Con is becoming saturated, both in form and in content. If it keeps expanding, it will only create tear rather than a benefit. Many potential crises are casting a shadow over the prospect.
Excessive commercialization is one of the reasons for the deterioration of the venue experience. The original Comic Con is more like an exchange platform of fans and producers, also focus on the content of the work. Comic Con in today involves too many stakeholders, the business atmosphere, left purely comic fan feeling unwell. Overly participating by the Hollywood left the traditional comic audience cold, especially the film and television works that have nothing related to the comic books, because of the support of rich film and television company, they often occupy the best venue resources. Traditional comics exchange activities are turning into a sidekick. Like The Twilight Saga and Hunger Games series, although they can attract a large number of fans, fans are more likely just want to see the idols instead of the other Comic Con programs. Objectively, it excludes the participation opportunity of target comic audience (Schwartzel, 2016).
Above all, today’s San Diego Comic-Con has become part of the popular culture, although it achieves its limelight status, the honeymoon period with the Hollywood is cooling. The problem is that after the stalls get big, too much benefit doping among them; organisers are coerced in this complex situation, I am afraid there is no time to stop and to think. Will San Diego Comic Con continue becoming popular? Only wait and see.
Salkowitz, R. (2012). Comic-con and the business of pop culture. New York: McGraw-Hill.
Schwartzel, E.(2016) ‘ Hollywood shares increasingly crowded Comic-Con stage’ Market http://www.marketwatch.com/story/hollywood-shares-increasingly-crowded-comic-con-stage-2016-07-21?siteid=rss&rss=1