Transmedia storytelling should be distinct from the traditional cross-platform media adaptations, it is not about adapt a story from a platform to another platform, is creating something new, something valuable. All of the adaptations could be seen as a whole, and each content needs to contribute to the whole. Even if those adaptions basis of the same story, but each of them could offer a new level insight of the plot.
‘In the ideal form of transmedia storytelling, each medium does what it does best – so that a story might be introduced in a film, expanded through television, novels and comics; it world might be explored through game play or experienced as an amusement park attraction.’ (Jenkins, 2006, p96)
Toradora! is a Japanese novel published in 2006, and in the next few years is adapted from a novel into comic, TV animation and game. Through those new mediums, Toradora! gets more recognised and popular. The new content in the television is not only audiovisual represents the story, but also shows a new insight of the plot which is different from the novel. It graphic transform the word into the image, and achieve the imaginary of the novel. At the same time, the animation also motivates a number of viewers interested in the former content (novel, comic).
TV animation adaptation of Toradora!
As Jenkins points that each franchise entry needs to be self-contained and as a point of entry into the franchise as a whole (2006). In other words, people do not have to read or watch the former content to understand the new content and each of them could be seen as an individual content. In 2010, the game version of Toradora! is published. The game version creates a new story, even if it uses of same character and background of the novel as the basis of the game. Nevertheless, it offers a chance to allow players engage in the plot which is novel and animation could not be achieved.
With advances in technology, entertainment becomes greater various than before, as a result that customers no longer satisfied with reading or watching. Therefore, transmedia storytelling is inevitable, but it should not be confused with traditional cross-platform media.
– Ziyi Wang
Jenkins, H. (2006) Convergence culture: Where old and new media collide. NYU press. p96